The C-Level Guide To Marketing & Sales – Inspiring Executives at Financial Institutions to harness the power of Sales & Marketing

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The C-Level Guide To Marketing & Sales – Inspiring Executives at Financial Institutions to harness the power of Sales & Marketing

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Does your marketing suck? A full two-thirds of you have done the same basic marketing for the past 15-20 years. And 75-85 percent of the budget is allocated and spent the same old way, delivering no measurable return. It needs to stop. Every C-Level Executive must wake up and acknowledge that marketing has changed. Marketing & Sales must deliver strategic results, together.

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The C-Level Guide To Marketing & Sales – Inspiring Executives
at Financial Institutions to harness the power of Sales & Marketing

By Jay Kassing


Dedicated to those who embrace change and make it part of their daily life. Don’t blame the marketing department. The buck stops with the chief executive.

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